At Konstruct Brewing, every beer label is a story…
…a piece of art that does more than identify the brew—it inspires curiosity. The brewery’s labels feature beautifully crafted watercolor images, all created by the brewer’s wife, with each design tied to a meaningful theme. Whether rooted in history, personal passions, or honoring special people, these images reflect the heart and soul of Konstruct Brewing’s slogan: “Inspiring Curiosity.”
One of the key themes in the watercolor labels is a historical reference, drawing from Brian’s love of reading. Each design captures a piece of the past, sparking curiosity about the stories that have shaped our world. Whether it’s a nod to a historical figure or an event that inspires deeper thought, the artwork turns each beer into an experience. Guests aren’t just enjoying a drink—they’re invited into a narrative that connects the past to the present, inspiring them to learn, reflect, and engage.
Brian’s hobbies also play a major role in the designs, turning personal passions into artistic statements. His love for woodworking, 4-wheeling, mountain biking, and photography shines through in the watercolor labels, offering a glimpse into his world outside of brewing. The artwork tied to these hobbies piques interest, inviting guests to discover the stories behind the images. Whether it’s a meticulously detailed woodworking tool or a scenic mountain trail, each label encourages curiosity, prompting drinkers to ask questions and explore new ideas, much like they would while tackling a new adventure or project.
The labels also pay homage to people who have made a lasting impact on Brian’s and Jack’s lives. These personal tributes add an emotional depth to the branding, inspiring guests to reflect on the people who matter most in their own lives. By incorporating these meaningful connections into the branding, Konstruct Brewing reinforces its community-driven values and creates space for deeper conversations among its guests.
At Konstruct Brewing, the watercolors on every bottle or can aren’t just pretty pictures. They’re an invitation—an invitation to be curious, to explore history, hobbies, and human connections. Through this unique branding, Konstruct Brewing turns beer into an art form that inspires curiosity in every sense.
